NVivo Analysis Service: Coding, Queries and Matrices for Qualitative Research

What this service covers

• Project set-up: importing transcripts, documents, surveys and media
• Nodes and codebook design, including hierarchical (parent and child) nodes
• Cases and classifications so participants can be compared by attributes
• Coding queries and matrix coding queries to compare themes across groups
• Word frequency and text search queries for first exploration
• Framework matrices for structured, case-by-theme summaries
• Models, charts and reports for your findings

What NVivo is best at

NVivo keeps all your sources, codes and notes in one project, so every theme can be traced back to the original text. It is widely used for interviews, focus groups, documents and open-ended survey data. Its strengths are organising large amounts of material, linking codes to participant attributes and running queries that show how themes vary between groups.

Our NVivo workflow

We begin by cleaning and importing sources and creating cases with attributes such as age, role or location. We then build a node structure that matches your analysis approach, for example thematic analysis, content analysis or grounded theory, and code the data. Memos record analytic decisions. Matrix coding queries then show, for example, which themes arise most among managers compared with frontline staff, and framework matrices give a compact case-by-theme view.

Working with your own coders and team

If you or your team already code in NVivo, we can review the project, check consistency, merge work from several coders and calculate agreement. We can also clean up a messy project: merging duplicate nodes, restructuring the node hierarchy and fixing attribute data.

Handover and reporting

You receive the NVivo project file and, where useful, exports of codebooks, coded extracts and query results in Word or Excel. We write short notes on how the project is structured so you or your supervisor can continue with it. If you also use other software, see MAXQDA analysis or ATLAS.ti analysis.

How the work runs

1. You send the sources, any existing codes and your research questions.
2. We set up the project and agree the node structure.
3. We code, run queries and build matrices and models.
4. You receive the NVivo file, exports and a short guide to the project.

What you receive

• A structured NVivo project file
• Codebook export with node definitions
• Query and matrix results in Word or Excel
• Coded extracts for each theme
• Short notes describing the project structure and workflow