Survey Comment and Social Media Text Analysis

What this service covers

• Cleaning and de-duplicating survey comments and social posts
• Theme and topic discovery
• Sentiment and emotion by theme
• Linking text results to survey variables such as group, region or satisfaction score
• Trends over time, campaigns or events
• Hashtag, mention and phrase analysis for social media
• Reports with charts and representative quotations

Making open-ended answers usable

Open-ended questions are often ignored because they are time-consuming to read. We combine automated methods with manual review so that every comment is accounted for. Themes are checked against actual comments, and representative quotations bring the numbers to life.

Linking text to the survey

The real value appears when text results connect to the rest of the survey. For example, which themes appear among dissatisfied customers, or how comments differ by region. We merge text-derived variables into your dataset so they can be analysed with the usual statistics in survey data analysis.

Social media specifics

Social text is short, informal and full of slang, emoji and hashtags. We adapt cleaning accordingly, handle platform terms and focus on aggregated patterns instead of individual users. You are responsible for lawful collection and use; we advise on privacy-conscious practice.

Methods used

We use sentiment analysis, topic modelling, keyword analysis and, if you want human-quality coding, thematic analysis.

How the work runs

1. You share survey exports or social data and your questions.
2. We clean and explore the text.
3. We analyse themes and sentiment and link them to variables.
4. You receive a report with charts and quotations.

What you receive

• A cleaned and coded comment dataset
• Theme and sentiment results
• Text variables merged into your survey data
• Charts and trends
• Quotations organised by theme